Archive for December 2011
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What Is Logistics?
For many years, there was no such thing as a specialized logistics position at most companies. However, once businesses starting shipping their products outside of their regions, logistics becomes a major part of the company. People who work in logistics need to be creative in terms of trying to keep costs down for the company as well as figuring out quick and easy ways for companies to alert suppliers when they need more products Barcode labels and laser printer labels have really made life easier for those in logistics. Now, when a product’s code is scanned it can alert the supplier immediately that one unit has been sold/left the retailer or company. Keeping up with how many codes have been scanned helps forecast when a new shipment will be needed and how fast the units are leaving the retailer or company. All of this and more is part of the job of someone working in logistics.
Most business schools today offer specialized degrees in logistics and transportation of goods. The degree involves the usual business curriculum with an emphasis on looking at numbers and cost of transportation as well as how to make the whole system more effective. Those studying this type of degree need to be able to help companies cost cuts and be as reliable as possible to the people they supply their products to, not only for their own sake, but for the retailer or other business they are selling to as well. Logistics involves forecasting in terms of when a company’s clients will need more products. Now, students also have to learn about various laws involving products and transportation outside of the U.S. This is a new realm for students as companies continue expanding their companies around the globe.
An example of the job of someone in logistics would be working for a cola company to get the cola product to the grocery stores across the nation and in some cases around the world. The cola company wants to get their product to the selected grocery stores as quickly and efficiently as possible so as to avoid stock-outs. A person working in logistics would figure out how to transport the product for a little as possible, the timing on the shipping of the cola (because if done too late, then there is the risk of a stock out), and to figure out the best way for grocery stores to let the cola company know when they need more product.
Logistics has become an important part of American companies even since shipping across not only the country, but also across the globe began. It is important for everyone to understand the importance of logistics as our economy becomes much more global. Businesses in the United States are just now really starting to expand globally, which will include much more work for those in logistics. It will be quite the challenge for those in the field to adapt to the global market with all of the different transportation laws and regulations that will be in effect. One thing is for certain; however, the future of logistics looks to be very bright.
Effective Communication – 4 Tips (Each) For Writers, Editors, and Trainers
“In the beginner’s mind, there are many possibilities, but in the expert’s, there are few.”
Zen Mind, Beginner’s Mind–Shunryu Suzuki
Everyone in the workshop was stumped. I tried again, but they still didn’t get it. My response? I repeated the same tired example yet again, speaking more loudly this time, convinced that they didn’t understand because they weren’t really listening.
It was the first Train the Trainer workshop I had ever presented, and during the lunch break, my
supervisor tried to help me. “What you’re doing isn’t working. Try something different,” she said.
“But it’s a perfect example!” I insisted, and refused to change. It’s a wonder she didn’t fire me on the spot.
A few years later, I began to see things differently when a client contracted with me for book editing. The author was a renowned systems expert, and his book was the text for his course on systems development. To get a quick overview of the material, I attended the first day of the course at my client’s offices. From the start, it was apparent that though the expert was brilliant, he wasn’t at all clear. Even the most seasoned systems developers among us were confused, not to mention bored.
Faced with resounding criticism, the expert reluctantly and ever-so-slightly departed from his script, insisting all the while that both the book and the course were perfect, and that we just weren’t paying attention. Recalling the frustration I had felt while presenting my first ill-fated workshop, I understood what the expert was going through. But that didn’t make it any easier for me to understand what he was trying to convey, and I was just as impatient as everyone else with his stubborn insistence that WE were the problem.
Another time, a different project, same issue. I was editing a book for an author who was under the impression that his writing skills were solid and that only a light copy edit was needed. In fact, he was in the habit of stringing together so many words without a break that by the time he reached the end of a so-called sentence, there had been so many twists and turns along the way that he had lost track of the beginning and inserted a verb that made no sense, or neglected to insert any verb at all, something like this sentence, except that commas and appropriate verbs make it intelligible. The end result was a whole lot of meandering, redundancy and confusion.
Feeling lost in a jungle of words, I hacked away verbiage until the client shrieked. Though he was rightfully indignant for well over a year (some of the verbiage I had removed needed to be there), he later expressed gratitude for my help in bringing order to his book. I was grateful, too: He contributed to my deepening appreciation of the challenges of both writing and editing, and the vital importance of mutual respect. As a journalist, I have had editors who changed the meaning of an article published under my byline, and even introduced errors. Other editors have been invaluable, helping me make my work stronger.
Effective communication requires consistent effort, humility and patience. The choice is ours: We can dig in our heels, defend our egos, and refuse to change. Or, we can strive for growth and excellence. If you choose to strive, these communication tips may be useful:
When You Are the Trainer
Respect your audience. If they don’t get it, change it. Give up all attachment to being the expert. Invest time and energy in making your workshop or seminar engaging. Have fun, and make sure that your audience does, too.
When You Are the Writer/Author
If an editor reports that something you have written isn’t clear, be grateful. They have given you valuable information. Read the material again, put yourself in the place of the uninformed reader, and do some rewriting. Ask the original reader to read it again; or, find another willing victim. Repeat this process until you get the green light from a reader or two.
When You Are the Editor
Nail down the type of edit you are to do–substantive, stylistic, copy?–and confirm this with your boss or client. Respect the writer/author, but hold nothing back. Nag and probe with brief, polite notes and questions to guide the author in rewriting. Be lavish with praise when you come across a well-written passage. Praise boosts confidence and improves performance. Unless and until the writer/author specifically requests rewrites, stick to editing.